Now And Ever Bodhi

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The story of how after a lifetime of the name Bruce Cohen feeling so wrong, Bodhi was given his true name.

A smiling photo of Bodhi when he was Bruce as a baby.
You named me WHAT???

On August 18, 2015, my name legally evolved to Bodhi Jeffreys.

I was born with a name that never felt right. I never felt like a Bruce Cohen (Bruce Jeffrey Cohen). It's a fine name, and I'll be auctioning it off on Ebay, but it just never resonated with me. Worse, hearing it was irritating at a very deep level.

In college, I used stage names when playing music in clubs. I used Bruce Jeffreys for a while and it was better but still not right for me. I even tried Joshua Blakely, but discovered that I didn't have enough chest hair to pull that off.

My dear sister even ran a "Name That Bruce" contest. We received over 70 entries, some of which were so funny, but alas, nothing showed up.

Forward decades to 4 years ago. The name thing still haunted me. And for a guy who's work in the world depends on him being clear, this sure eluded me. Timing not right? Couldn't get out of my own way? Bad name karma for that time during the Ming Dynasty when I named my child Boobiedoo?

The Gift

But in 2011, in a sacred ceremony, Simone and I gave each other names — names we could grow into over the next span of our lives and work. We agreed to choose names that would start with the first letter of our first names, S, B.

I chose Shanti for her and she chose Bodhi for me. Without sharing the names with anyone else, 4 years we used those names exclusively with each other. She became Shanti and I became Bodhi. If felt so right.

The name Bodhi written in Sanskrit.

Every time she called out to me it was like a sweet song playing. It was vibrationally resonant,as though I'd stepped into a new frequency, my true vibration.

In late May, 2015, as her life force was slipping away and the time was nearing where she could no longer speak, she looked at me tenderly and said, "Bodhi my dear, you do realize that when I'm gone there will be no one to call you by your true name? It's time to tell the world who you are." 

It was a devastatingly painful moment....and liberating.

It took a month of being with this, working it out, processing anything that was in the way of clarity and freedom to reach the moment of absolute surrender. Then elation. Got in my car and off to the courthouse I went.

What's In A Name?

The name Bodhi written in Pali.

Bodhi is often mistranslated as enlightenment. Closer is awakened. But the purest translation is "true nature of things". Jeffreys comes from the English, "Godfrey" which comes from the Germanic, "Gotafrid", which means "peace of God". For me, the translation is "freedom". And this is what my work and path in the world has always been about: The true nature of things and freedom.

As with so many things, Simone's intuition was spot on. This is a name I can spend the rest of my life growing into, more and more deeply. And it finally feels right.

Now, and ever, Bodhi

Recent testimonials

  • It was my sessions with Bodhi that helped me to heal my most self-destructive patterns.

    Kirstin Nielsen Partner Relations Manager, Aarhus BSS Career Højbjerg, Denmark

    Bodhi is a fantastic teacher and coach, and I’m so thankful for working with him. Though I’ve worked with coaches and therapists over the last 10 years, it was my sessions with Bodhi that helped me to heal my most self-destructive patterns. Now I feel very blessed that my life flows. Bodhi is a very warm and humorous person, and I always get amazing insights during our sessions.

    As a coach I had primarily been using a very result-oriented model with a great number of people in Europe. After meeting Bodhi I learned to act from truth and I feel so much more present with my clients. As a result, my business has expanded naturally without any other effort than just being able to use what I’ve learned from Bodhi with my clients. He makes a great difference for so many people.

  • Bodhi always leaves me feeling more empowered, more joyful, more truly accepting...

    Helle Laursen Leading Mentor Coach and CEO, Nordic Center for Mindful Self-Compassion Silkeborg, Denmark

    Working with Bodhi repeatedly over several years, I am constantly filled with deep gratitude after each session. Bodhi always leaves me feeling more empowered, more joyful, more truly accepting all parts of what I am, and with more energy to face life. Being a mentor coach myself, I have learned from Bodhi's amazing ability to give further depth to any issue within coaching. He is more than just a great coach, he is embodied wisdom, ready to share and give more meaning and depth to all matters I bring up. Bodhi takes coaching to a new level: it is healing, very practical, and supports my commitment to live my life from compassion and awareness.

  • What Bodhi does almost makes traditional coaching obsolete.

    Calvin Correli President & CEO, Creator of Simplero New York, New York

    I have used many coaches over the years, but Bodhi is one that I return to because he is simply in a class of his own. My experience has been that a lot of coaches can help you get to your goals faster, only to have you realize that those goals didn't actually fulfill you or give you what you thought they would. What Bodhi does, is help me heal and clear out those things that prevent me from going where I truly need and want to go, in the simplest possible way. What Bodhi does almost makes traditional coaching obsolete.

  • Bodhi has exceptional wisdom and practical knowledge, always applied with a gentle heart.

    Monique Martineau Mindfulness Mentor & Wellness Coach Fenton, California

    Bodhi has exceptional wisdom and practical knowledge, always applied with a gentle heart. I learned ways of "being" that allow me to enjoy my life, heal my pain, and be peaceful during heated circumstances.I highly recommend Bodhi as a teacher of teachers.

  • Bodhi's insight into guiding me to truth is rare and unique.

    Sofia Manning Best-Selling Author, Founder of Manning Inspire Copenhagen, Denmark

    I have met a lot of coaches and being a coach myself I have very high standards for what I think a great coach is. Bodhi is more than a great coach, he is a healer and teacher as well as a brilliant coach. Bodhi's insight into guiding me to truth is rare and unique. I feel lucky to have the opportunity to work with him and highly recommend his coaching to anyone who is committed to truth and living a life from freedom.

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